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alt="Shu Uemura, mindfully crafted in Japan. Hands holding a red camellia flower and seeds, encircled by a red brush stroke representing Japanese heritage."



shu uemura lives by mottainai, japanese way to be mindful of what is truly valuable. to us, there is nothing more valuable.

alt="Cupped hands holding precious Tsubaki seeds and a red camellia flower, with cleansing oil dripping from them against a dark background."

mindful of natural resources

shu uemura selects sustainable locally-sourced plants / ingredients from different regions of japan.

alt="Hands gathering camellia seeds among fallen petals, reflecting Shu Uemura's commitment to sustainably sourced Japanese ingredients."

tsubaki oil

toshima, japan
sustainably cultivated and carefully handpicked, using oil from the purest seeds

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alt="Hand harvesting yuzu fruit in Japan, highlighting sustainably sourced natural ingredients."

yuzu

kouchi, japan
100% natural origin, hand-picked from kouchi prefecture

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matcha tea

uji, japan
matcha extract is cultivated and harvested in the birthplace of japanese green tea

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alt="A bottle of Shu Uemura ultime8 sublime beauty cleansing oil is dramatically lit against a black background while a stream of golden oil is poured beside it."

biodegradable formula

85% of cleansing oil formula can be decomposed (digested) naturally by living organisms (micro-organisms) and keep harmony of environment.

alt="Hand holding a bottle of Shu Uemura Ultime8 Cleansing Oil above a display featuring the brand's signature camellia flower."

pcr plastics

shu uemura’s cleansing oil bottles are made with 100% post-consumer recycled plastic. PCR plastics are the recycled materials from existing PET bottles and other plastics. reprocessing existing plastics uses less energy and fossil fuels.

alt="Skilled artisan working by hand in a workshop, highlighting traditional craftsmanship and attention to detail."

mindful of japan resources

alt="A dramatic, artistic close-up of a hand holding a dense Shu Uemura foundation brush, with a single light source highlighting the texture of the bristles."

mindful of japanese craftmanship

shu uemura’s brushes are hand-made in kumano, cradle of calligraphy in japan, savoir-faire transmitted generation after generation.

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alt="A collection of Shu Uemura makeup, including an eyeshadow duo, eyebrow pencils, and brushes, laid out on a dark surface while a hand assembles a precision tool."

refillable packaging

being the professional makeup artist who has a culture of customizing their own tools, therefore shu uemura has started to market refillable items since 1983 at the first beauty boutique.