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free gift with every order
free shipping on $120+ orders join shu:circle to earn points & rewards student & essential worker discounts
free gift with every order
welcome to shu:circle. unlock exclusive benefits with our loyalty scheme. sign up

how it works?

alt="Model with bleached buzz cut and bold gold editorial makeup holding a black Shu Circle loyalty programme box with a red brushstroke logo over one eye, against a gold and red background."

step into the shu:circle

and be a part of the exclusive beauty community
alt="Shu Uemura gift set in an open black box with red paper fill, containing the Ultime8∞ cleansing oil bottle and a red lipstick, surrounded by additional black and gold gift boxes tied with red and white Japanese mizuhiki cord."

access benefits & rewards

from generous product offerings to early accesses, reap your rewards
alt="Model with a bleached buzz cut and bold gold editorial makeup holding a black Shu Uemura palette against a dramatic gold and red brushstroke background."

unlock higher membership tiers

boost your point earnings as your engagement with shu uemura increases

shu:circle benefits

the more points you earn, the more rewards you get

explorers

0 - 299

  • early access to brand sales & limited editions
  • welcome gift: free sample
  • birthday gift: 20% off

insiders

300 - 899

  • early access to brand sales & limited editions
  • welcome credit: $30 off your next order over $170
  • birthday gift: free gift on your next order
  • access to exclusive double points events

creators

900+

  • early access to brand sales & limited editions
  • welcome credit: $45 off your next order over $230
  • birthday gift: free full size gift on your next order
  • free standard delivery with every purchase
alt="Three models in black outfits with bold editorial gold makeup posing against a dramatic gold, red and grey brushstroke background, the centre model holding a Shu Uemura Circle rewards card."

how to earn more points?

spend $1 = earn 1 point
complete your beauty profile and earn 15 points
alt="Model with braided hair and bold gold editorial eye makeup holding a sparkling firework against a grey background.alt="Model with braided hair and bold gold editorial eye makeup holding a sparkling firework against a grey background."

birthday gifts

fill in your date of birth in your beauty profile to get an exclusive gift on your birthday every year
complete now