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shu uemura lives by mottainai, japanese way to be mindful of what is truly valuable. to us, there is nothing more valuable.

mindful of natural resources

shu uemura selects sustainable locally-sourced plants / ingredients from different regions of japan.

tsubaki oil

toshima, japan
sustainably cultivated and carefully handpicked, using oil from the purest seeds


kouchi, japan
100% natural origin, hand-picked from kouchi prefecture

matcha tea

uji, japan
matcha extract is cultivated and harvested in the birthplace of japanese green tea

biodegradable formula

85% of cleansing oil formula can be decomposed (digested) naturally by living organisms (micro-organisms) and keep harmony of environment.

pcr plastics

shu uemura’s cleansing oil bottles are made with 100% post-consumer recycled plastic. PCR plastics are the recycled materials from existing PET bottles and other plastics. reprocessing existing plastics uses less energy and fossil fuels.

mindful of japan resources

mindful of japanese craftmanship

shu uemura’s brushes are hand-made in kumano, cradle of calligraphy in japan, savoir-faire transmitted generation after generation.

refillable packaging

being the professional makeup artist who has a culture of customizing their own tools, therefore shu uemura has started to market refillable items since 1983 at the first beauty boutique.