An error occured on the server, please try later or contact the customer service

  • Purchase options

    Prices and payment are shown in CAD. International shipping costs are based on your items, shipping method and destination.

    Change currency

    There is only one currency available for your location: C$ - CAD

    Change language

    There is only one language available for your location: English

  • Salons
My cart
Salons
May we help you?
Why Shop online

Purchase options

Prices and payment are shown in CAD. International shipping costs are based on your items, shipping method and destination.

Change currency

There is only one currency available for your location: C$ - CAD

Change language

There is only one language available for your location: English

Main content

hard formula eyebrow pencil

SEAL BROWN 02

this unique eyebrow pencil has been beloved for over 25 years. this eyebrow pencil has an oil activa ... read more

hard formula eyebrow pencil is rated 4.5 out of 5 by 20.
  • y_2023, m_4, d_1, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_20
  • loc_en_CA, sid_SHU10026, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shuuemura
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 21ms
  • reviews, product
Old price New price $ 32.00

best seller virtual try-on

hard formula eyebrow pencil

hard formula eyebrow pencil

hard formula eyebrow pencil is rated 4.5 out of 5 by 20.
  • y_2023, m_4, d_1, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_20
  • loc_en_CA, sid_SHU10026, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shuuemura
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 6ms
  • reviews, product
Select a colour
seal brown 02
Loading...
Free shipping and returns

free shipping on

orders 50+

this unique eyebrow pencil has been beloved for over 25 years. this eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. this unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. the result is a natural and defined brow look. smudge-proof and long-lasting.

please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

what is naginata?
enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.
full ingredient list
Rated 5 out of 5 by from natural looking, long lasting! i love this eyebrow pencil, it lasts long even on humid, hot summer days. I have oily skin and only shu eumura stays on longer than I imagined. I bought an extra for my sister and she is loving it as well. it does not look harsh when i put it on, looked so natural on me. I love this hard formula, i hope this will not be discontinued.
Date published: 2023-01-10
Rated 5 out of 5 by from Best brow pencil Best brow pencil ever! Dun ever stop making this!! Ive been using for 20y
Date published: 2022-12-21
Rated 5 out of 5 by from The best brow pencil out there, everyone must use! Colour and longevity are terrific, but the actual product lasts a long time too. I've used this for over 15 years and I've probably only owned 4...it's amazing, I use every day.
Date published: 2022-12-16
Rated 5 out of 5 by from worth it! Although the pencil seems like a bit expensive, it definitely worths it! The volume is also large, I can use this for more than 3 years.
Date published: 2022-11-24
Rated 5 out of 5 by from The Best I have been using this pencil for more than 10years. The best pencil !
Date published: 2022-11-21
Rated 5 out of 5 by from Top Selection For Less Eyebrow Hairs Top selection on eyebrow product for me! After tried so many eyebrow products, this is the best eyebrows pencil;
Date published: 2022-10-03
Rated 5 out of 5 by from Excellent eyebrow pencil I have known this pencil for a long time, I don’t usually use eyebrow products, but I finally decided to buy it. It’s an excellent pencil, perfect color, easy to use. The only problem is that I had to google how to sharpen it like the knife in the picture. It would be great if it had instructions on this website. I will buy this pencil again.
Date published: 2018-11-30
Rated 5 out of 5 by from Very natural look Love this hard formula stone grey shade it comes out with very natural and soft looking. Easy to apply and great value!
Date published: 2017-12-30
  • y_2023, m_4, d_1, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_20
  • loc_en_CA, sid_SHU10026, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shuuemura
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product
free shipping on $50+
discover our cleansing oils offers
free shipping on $50+
free samples
offers
Orientation message
For the best experience, please turn your device