hard formula

BROWN 03

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
hard formula brow pencil shu uemura

hard formula

BROWN 03

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$ 29.00

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In Stock Ships In 2-5 bus days
free shipping on $75+ (after discount, before tax)

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.2 out of 5 by 14.
Rated 5 out of 5 by from Excellent eyebrow pencil I have known this pencil for a long time, I don’t usually use eyebrow products, but I finally decided to buy it. It’s an excellent pencil, perfect color, easy to use. The only problem is that I had to google how to sharpen it like the knife in the picture. It would be great if it had instructions on this website. I will buy this pencil again.
Date published: 2018-11-30
Rated 5 out of 5 by from Very natural look Love this hard formula stone grey shade it comes out with very natural and soft looking. Easy to apply and great value!
Date published: 2017-12-30
Rated 5 out of 5 by from Easy natural brow I bought this in Stone Grey, it's a very cool grey-brown that's more grey than brown and suits natural black hair perfectly. It has just barely the right amount of warm and without making my brows look as harsh as it does with pure grey/black brow products. True to description, this pencil only lays down colour when in contact with skin oils. When on the brows it doesn't lay down too much nor too little colour at once so you can pencil in until you're satisfied. It's pretty fail proof. While the pencil lead is hard which means you use less, I find you still need to sharpen it to get a nice point to do the brow tails if you don't have it pre-shaped into the sword shape, which you don't get when you order online or from places other than the Shu counter. The sword shape is really the best preferred shape for brow pencils, which is probably why Shu released a Brow Sword version. The upside is this pencil is very long and will last you ages and ages, making the price easy to justify.
Date published: 2015-12-06
Rated 5 out of 5 by from Wonderful!!! This is the most easy one I have ever used. Great color and easy to apply. Would highly recommended!!!!!!!
Date published: 2015-02-05
Rated 5 out of 5 by from Always dependable This is my second pencil. I never use up products like this except for Shu Uemura.
Date published: 2014-12-08
Rated 5 out of 5 by from great long lasting , good color ,I'm using it every morning .Finally discover this great pencil to draw my eyebrow. so happy:)
Date published: 2014-09-27
Rated 5 out of 5 by from So natural I LOVE THIS EYE BROW PENCIL!!! I'm not good at applying make up at all and this pencil is so easy to use! It also looks very natural. I couldn't ask for anything else! You did it again Shu Uemura!
Date published: 2014-02-25
Rated 5 out of 5 by from Goes on smoothly, not waxy, doesn't fade I have to pencil my eyebrows on every day and this is THE BEST pencil I have ever used. It's not waxy so it doesn't smudge or wear off, the pencil doesn't wear down quickly, and you receive lots of product for the price you pay. Would never switch to a different pencil now.
Date published: 2013-11-27
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