True to the spirit, craftsmanship and guiding philosophy of the brand’s founder Mr. Shu Uemura, Japan’s leading makeup brand has fused traditional Japanese aesthetics with modern technology for an irresistible, timeless beauty.
high-impact colour: the new SHU red dye is formulated to achieve deep yet vivid colour across all colour tones.
lasting comfort and wear: the oil-in-water emulsion base formula brings a fresh and smooth sensation upon application.
a honeycomb structure for strong durability: this cutting-edge formula transforms upon application from oil-in-water emulsion to a honeycomb-like structure. the unique composite structure brings good and lasting adhesion due to the combination of coating polymers and fitting oil.
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