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hair care for blonde hair

the purest, intense anti-brass neutralization range for every blonde looking to neutralize unwanted yellow
tones for long lasting cool results, intense nourishment, and an untouched glow.

featuring new exclusive technology from shu uemura with rare and japanese-sourced precious
ingredients, the latest addition to our hair care collection will deliver the ultimate luxury care for blonde hair.


glow revealing shampoo

glow revealing shampoo for highlighted blondes. infused with japanese white peony, gently cleanses while conditioning hair with a natural glow & lavish touch.

glow revealing shampoo

for highlighted blondes. infused with japanese white peony, gently cleanses while conditioning hair with a natural glow & lavish touch.

full replenishing conditioner

full replenishing conditioner for highlighted blondes. infused with japanese white peony to replenish and nourish the hair from root to tip while bringing softness and smoothness.

full replenishing conditioner

for highlighted blondes. infused with japanese white peony to replenish and nourish the hair from root to tip while bringing softness and smoothness.

anti-brass purple shampoo

anti-brass purple shampoo enriched with cool violet pigment, an exclusive japanese technology, to neutralize brassiness and unwanted yellow tones and infused with japanese white peony to condition hair while adding a natural glow.

anti-brass purple hair mask

anti-brass purple hair mask enriched with cool violet pigment, an exclusive japanese technology, to neutralize brassiness and unwanted yellow tones and infused with japanese white peony to restore nourishment and bring smoothness to the hair with a natural glowing finish and lavish touch.



ingredients

white peony

rich in antioxidants and anti-inflammatory properties for highly nourishing & soothing of the hair fiber.

japanese technology and cool pigment


exclusive technology for shu uemura brands to diffuse a more intense & pure color for counteracting brassiness & neutralizing warm hues.




ingredients

white peony

rich in antioxidants and anti-inflammatory properties for highly nourishing & soothing of the hair fiber.

japanese technology and cool pigment


exclusive technology for shu uemura brands to diffuse a more intense & pure color for counteracting brassiness & neutralizing warm hues.


platinum blonde hair

for platinum blondes looking to repair damage from lightening services + neutralize any unwanted yellow tones.

your routine includes: yūbi blonde glow revealing shampoo, yūbi blonde anti-brass purple shampoo, and yūbi blonde anti-brass purple hair mask.

silver / grey hair

for silver or grey hair to keep hair strong, soft, and illuminated, whether you are naturally grey or dyed silver.

your routine includes: yūbi blonde glow revealing shampoo, and yūbi blonde anti-brass purple hair mask.

highlighted blonde hair

for highlighted and balayaged blondes to repair damage from lightening services + neutralize any unwanted yellow tones.

your routine includes: yūbi blonde glow revealing shampoo, yūbi blonde anti-brass purple shampoo and yūbi blonde replenishing conditioner.

discover the full collection

experience the ultimate luxury care for blonde hair with
the new yūbi blonde haircare collection from
shu uemura art of hair.

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