How to apply foundation?

Get an ultra smooth and flawless foundation application with Shu Uemura's range of makeup products. Our liquid foundation products are high coverage with beautiful and luminous finishes, and are also considered the best foundation for dry skin. The first step to crafting a perfect base with our best liquid foundation is to use a high quality foundation primer to prep and smooth the pores. Then, take a pea sized amount of product with a dense bristle foundation brush, like the Shu Uemura Petal 55 brush, and gently blend outwards starting from the center of the face. Apply as much product as necessary for desidered coverage. A cushion foundation compact is great for travel, because this foundation type is lightweight with a highly portable container. To apply, tap the cushion applicator into the foundation, and pat to blend onto the face. All of our cushion foundations have easy to use refill options. Shu Uemura's foundation sticks are high coverage and long-lasting. Just swipe the stick onto the face and blend out with a foundation brush or sponge. Keep in mind that Shu Uemura has a virtual try-on feature for many of our liquid foundation options to create a hassle-free way to experience the product online. Foundation and concealer are integral pieces to create a smooth makeup base and our liquid concealer options are blendable and buildable. Knowing how to apply concealer effectively can really help you brighten and lift the face to create more glowing skin and a perfect canvas for eye makeup looks.

foundation

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