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izumi

Yubi blonde hair care for blonde hair Yubi blonde hair care for blonde hair

healthy hair with izumi tonic rice water hair treatment

hair strengthening rice water treatment

enjoy the benefits of rice water for hair with izumi tonic, an unseen product infused with rice water to enjoy fully shinier, stronger, healthy hair. The rice water hair treatment is inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water.

shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair



from a japanese beauty secret

deeply rooted in a powerful beauty japanese heritage, izumi - meaning fountain - tonic is a strengthening and energizing water inspired by yu-su-ru. this ancestral japanese beauty tradition consisted in using rice water for hair. more than a thousand years ago, in the heian period, this beauty secret allowed japanese women to achieve floor-length, healthy hair.

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shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

to an improved ready-to-use hair treatment

infused with the optimum dosage of rice water and ceramide, izumi tonic guarantees the right amount of active ingredients for best efficacy. use this hair treatment as a spray to instantly make hair 10 times stronger. indulge in this new care to discover after 28 days, hair which feels smooth, silky and looks shiny & healthier. with its easy application and quick absorption, izumi tonic is the ideal partner for hair weakened by 21st century fast-paced way of life.

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shu uemura  Yubi blonde hair care for blonde hair

using powerful ingredients

your hair deserve the best: high quality polished rice water sourced sustainably in Hyogo, Japan and infused in water to create the rice water hair treatment. this precious rice is rich in amino acids, b & e vitamins as well as in minerals. It restores damaged cells and gives overall permeability, moisture and elasticity to your hair. By associating rice water benefits with the replenishing ceramide, izumi tonic unveils a unique care against anti-breakage that will make thrive your hair.

shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

on its own, or with any shu uemura haircase range

Izumi Tonic is complementary with all shu uemura haircare ranges. it is a leave in strengthening hair treatment that will add light body to the hair. any client who is looking for strength and body will benefit from Izumi Tonic. asking yourself: does rice water work for hair growth? this powerful hair treatment helps keep hair full and floor-length quickly and efficiently.

shu uemura  Yubi blonde hair care for blonde hair

& offering a sensorial experience

As an advocate of holistic beauty, shu uemura art of hair conceived izumi tonic as a whole sensorial experience. it's an invitation to explore invigorating virtues through a sensual and dynamic scent. combining tangy and delicate notes, from lemon to sandal wood, this fragrance embraces your hair with a soft strength: the perfect olfacture translation of izumi benefits and lightweight texture.

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shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

shu uemura  Yubi blonde hair care for blonde hair

izumi tonic: benefits of rice water for hair

hair is 10x stronger after one use*
adds body and thickness.
after 28 days hair looks healthier
leaves hair feeling smooth, silky & shiny.

*instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only

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how to use izumi tonic

1. start by applying shu uemura art of hair shampoo & conditioner (or mask treatment) and rinse.
2. spray izumi tonic on wet (or towel-dried) hair and comb through. do not rinse.
3. proceed to hair dry or blow dry.

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