hard formula


This unique eyebrow pencil has been beloved for over 25 years. This eyebrow... read more
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stone gray - hard formula brow pencil shu uemura

hard formula


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$ 30.00


In Stock Ships In 2-5 bus days


In Stock Ships In 2-5 bus days
free shipping on $75+ (after discount, before tax)

This unique eyebrow pencil has been beloved for over 25 years. This eyebrow pencil has an oil activated formula: color only shows with natural oil that is on the eyebrow. This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application. The result is a natural and defined brow look. Smudge-proof and long-lasting.

Please note: hard formula does not come sharpened in the shape of a naginata samurai sword.

What is naginata? enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.

draw eyebrow hairs one by one using the thinnest edge of the hard formula pencil.
artist tip:Choose color closest to hair color for natural look. A darker shade will generally project a strong, more assertive image while a lighter shade projects a soft, sweet image.

Customer reviews
hard formula is rated 4.2 out of 5 by 14.
Rated 5 out of 5 by from Holy grail of eyebrow pencils Natural looking brows are achieved. May seem pricy but the length is much longer than regular pencils. Pencil is very hard so it will last a long time. I used to use Diorshow eyebrow styler with the little brush on the end. I read the reviews on here and decided to try this. Glad I did!
Date published: 2013-11-24
Rated 5 out of 5 by from Loved it! I really love this eyebrow pencil, it gives you a very natural eyebrow. and since its a hard formula its very easy to apply and is hard to over do it. all in all I am very impressed. the only problem i have with my eyebrow pencil was when I got mine it wasn't sharpened like on the picture above.
Date published: 2013-11-12
Rated 4 out of 5 by from Stone Gray 09 I have dark brown/black hair so this colour matches my hair colour and looks natural. It is pretty fool proof due to it's harder formula but the colour still goes on creamy without tugging. The length of the pencil is longer than other brands out there so if using a handheld mirror, maneuvering the pencil may become tricky. I did deduct one star because I was disappointing in the fact that the pencil did not come sharpen with the Niigata tip (as shown in the photo); I really wanted to try the sword-shaped tip!!
Date published: 2013-07-26
Rated 3 out of 5 by from Not as picture taken The product is just a regular brow pencil, it's not the same as the picture shown a wider pencil. Quite expensive for its average quality.
Date published: 2014-12-12
Rated 1 out of 5 by from Item not as described Bought this eyebrow pencil from Asia and it was sharpened like a sword as pictured and described. It was a great eyebrow pencil with its special shape. However, the one received was sharpen like a regular pencil and it was just not the same. Without the sword shape, the brow pencil was nothing more than a regular brow pencil.
Date published: 2015-12-12
Rated 1 out of 5 by from Just didn't work for me..returned for a refund. No matter how hard I pressed, I just couldn't get any colour payoff.
Date published: 2015-09-25
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